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	<title>JoeAlterio.com &#187; logo</title>
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	<description>Joe Alterio&#039;s blog on illustration, comix, design, animation, and other bouts of total awesomeness.</description>
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		<title>Sketchblog: WInter Hook Logo</title>
		<link>http://joealterio.com/2008/07/sketchblog-winter-hook-logo/</link>
		<comments>http://joealterio.com/2008/07/sketchblog-winter-hook-logo/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 17:09:00 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[album art]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[Red Hook]]></category>
		<category><![CDATA[Winter Hook]]></category>

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Above is the progress from initial sketch to final for Red Hook&#8217;s new Winter Hook character, whom I&#8217;ve dubbed The Winter Dude, as well as a comp approximating where it will appear on the six pack boxes. I like how it turned out: I&#8217;m disappointed that they decided to move away from the &#8220;dudeish&#8221; aspect, [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_5ixM-MXmusM/SH4tWjcYtII/AAAAAAAAAdc/OLEEYb2QfLM/s1600-h/TheWinterDude.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp2.blogger.com/_5ixM-MXmusM/SH4tWjcYtII/AAAAAAAAAdc/OLEEYb2QfLM/s400/TheWinterDude.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5223662483291026562" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp0.blogger.com/_5ixM-MXmusM/SH4tQ4xt37I/AAAAAAAAAdU/TSaNoj7mv2o/s1600-h/TheWinterDude2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp0.blogger.com/_5ixM-MXmusM/SH4tQ4xt37I/AAAAAAAAAdU/TSaNoj7mv2o/s400/TheWinterDude2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5223662385938423730" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_5ixM-MXmusM/SH4tNoY0A1I/AAAAAAAAAdM/x-ib7W20ENM/s1600-h/TheWinterDude3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp2.blogger.com/_5ixM-MXmusM/SH4tNoY0A1I/AAAAAAAAAdM/x-ib7W20ENM/s400/TheWinterDude3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5223662329999393618" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp3.blogger.com/_5ixM-MXmusM/SH4tH-qEllI/AAAAAAAAAdE/166Jt0lmp6M/s1600-h/WinterDudeSketch.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp3.blogger.com/_5ixM-MXmusM/SH4tH-qEllI/AAAAAAAAAdE/166Jt0lmp6M/s400/WinterDudeSketch.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5223662232898147922" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp3.blogger.com/_5ixM-MXmusM/SH4tDZkOzDI/AAAAAAAAAc8/NFZW9xQHo58/s1600-h/WinterDudeSmall.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp3.blogger.com/_5ixM-MXmusM/SH4tDZkOzDI/AAAAAAAAAc8/NFZW9xQHo58/s400/WinterDudeSmall.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5223662154222062642" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp1.blogger.com/_5ixM-MXmusM/SH4s_vpn6kI/AAAAAAAAAc0/oHZhaYwWKeo/s1600-h/4094_WH_6pk_bbm_r3d.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp1.blogger.com/_5ixM-MXmusM/SH4s_vpn6kI/AAAAAAAAAc0/oHZhaYwWKeo/s400/4094_WH_6pk_bbm_r3d.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5223662091430783554" /></a></p>
<p>Above is the progress from initial sketch to final for Red Hook&#8217;s new Winter Hook character, whom I&#8217;ve dubbed The Winter Dude, as well as a comp approximating where it will appear on the six pack boxes. I like how it turned out: I&#8217;m disappointed that they decided to move away from the &#8220;dudeish&#8221; aspect, because I think that this zen-like guy riding around on a winter-y cloud is a funny twist on a rather worn archetype, but I think it looks good regardless. Now go drink some Winter Hook!
<div class="blogger-post-footer">Joe Alterio&#8217;s blog on illustration, comics, and other bouts of total awesomeness.</div>
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		<title>Sketchblog</title>
		<link>http://joealterio.com/2008/02/sketchblog/</link>
		<comments>http://joealterio.com/2008/02/sketchblog/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 00:55:00 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[concept art]]></category>
		<category><![CDATA[concepts]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[logo]]></category>

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		<description><![CDATA[
Kevin asked me to create a logo for his video company: Quoth Kevin:
&#8220;&#8230;something a little more baroque/russian futurist/steampunk &#8211; like a blueprint for a  redesign of an alternate-future video camera with a lot of swoopy curves and stuff. Hell of a lot more work, I know.&#8221;
It&#8217;s cool, Kev. You&#8217;re shooting my wedding.
Above is my [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bp2.blogger.com/_5ixM-MXmusM/R7zNM_otbrI/AAAAAAAAAY4/DlfJqNyVlkg/s1600-h/raycamerapic.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://bp2.blogger.com/_5ixM-MXmusM/R7zNM_otbrI/AAAAAAAAAY4/DlfJqNyVlkg/s400/raycamerapic.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5169232095438794418" /></a></p>
<p><a href="http://blog.videohaiku.com/">Kevin</a> asked me to create a logo for his video company: Quoth Kevin:</p>
<p>&#8220;&#8230;something a little more baroque/russian futurist/steampunk &#8211; like a blueprint for a  redesign of an alternate-future video camera with a lot of swoopy curves and stuff. Hell of a lot more work, I know.&#8221;</p>
<p>It&#8217;s cool, Kev. You&#8217;re shooting my wedding.</p>
<p>Above is my first stab, and then out of boredom, I put it in an environment. I kinda like how it looks. And I want one.
<div class="blogger-post-footer">Joe Alterio&#8217;s blog on illustration, comics, and other bouts of total awesomeness.</div>
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