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Moment of (design) truth
by Joe on November 4, 2008 at 11:21 am (one response)
This is the ticket for the Election Night celebration hosted by the Obama campaign tonight. If nothing else,you gotta the guy for his design team. I mean, god DAMN that is beautiful.

I think a fascinating graduate thesis could be made out of analyzing the graphic design (and even just font choices) of past presidential elections.
In the 2004 primary, for example, Kerry had a far more presidential font than Edwards or Lieberman, but he ultimately couldn’t compete with the killer branding of the “W”.
And I agree that this year, McCain/Palin:CountryFirst never had a chance against Obama’s beautiful design… and the patriotic “O”.